... builds on the IPTC Photo Metadata Standard and its technical implementations IIM and XMP, and references to Exif. The images are processed this way:
A key element of this service is ExifTool, a software developed by Phil Harvey, to retrieve a rich set of metadata fields in different technical formats or to embed such a set into image and video files.
Drag the blue IptcPMD (IPTC Photo Metadata) on the right to the toolbar of your browser. (If you have IptcPMD already: delete that one first, then drag and drop the new one.)
This service is provided by NewsIT-M.W.Steidl